Are you looking to optimize your Pinterest presence? The #1 way to do that is by making sure you are using the right Pinterest keywords. There are five essential places you have to use keywords in order to maximize your Pinterest strategy. By the end of this blog post, you will be creating pins you know are reaching the right people and circulating faster and faster, working that evergreen magic. Let’s get started!

Keywords are essential when creating your pins. Not only can Pinterest read the text you use on your pins and that’s how it shows up in search results, but the person searching for what you have is scanning all the hundreds of pins, looking for the words they typed into the search bar because that’s what they are looking for.

Pinterest is an incredibly powerful tool and has the ability to help you reach thousands of people with one simple pin. Make sure yours stands out by including the right keywords and optimizing its design for maximum visibility.
What are Pinterest keywords and how to use them to reach your target audience

What are Pinterest Keywords


First off, let’s make sure you understand what Pinterest keywords are and how to find them for your business and the content you are creating. Pinterest keywords are phrases the Pinterest user types into the search bar to find what they are looking for. Think of when you use Google or Youtube. You enter in a phrase or question and scroll through the search results, reading the title of the posts or videos to see which one resonates most with you then click on it to read or see more.

That’s the same way Pinterest works except people are looking at vertical images with photos and text on it explaining more of what is on the other side. When you type out a phrase or question that has to do with what you are looking for, you are entering in keywords.

  • Healthy apple pie recipes
  • homemade bathroom cleaner
  • herbs for stress relief
  • Canva templates
  • best website for memberships
  • how to create a marketing funnel
  • gardening tips for beginners

Every single one of those examples are keywords, also known as longtail keywords.
If you are a blogger promoting your apple pie recipe that’s made with clean ingredients, you would want to make sure you use the words “healthy apple pie recipe” on your pins. The same goes if you are a Marketing expert promoting your latest blog post on funnels. You want to come up with several different variations of “how to create a marketing funnel”.


The kicker is you need to make sure the keywords are showing up in the Pinterest guided search bar or in the search results. You always want to do the legwork before you create pins. I coach my clients to create a keyword bank so they don’t have to do keyword research every single time they create new pins.
Pinterest gives you several ways to do keyword research on the platform. No need to purchase fancy 3rd party apps to find keywords when you are just starting out. Start with what’s freely available to you using the actual platform you are creating content for. By doing the keyword research on Pinterest you are also learning the ins and outs of the platform and getting super familiar with how it works. Knowing how Pinterest works will help you get better at using Pinterest to market your business.

To start your keyword research, head to Pinterest and start typing in a question or phrase into the search bar. You will see a guided search appears like a drop-down. This is Pinterest’s way of telling you what is currently being searched. You want to take note of the phrases in the drop-down.  Now that you know what you are looking for, next up is creating a keyword bank.
How to create a keyword bank for better Pinterest pins

Create Your Keyword Bank

Create a spreadsheet or log of some sort and think of your main topics that you will be creating content around. Then enter each one into the search bar, noting what phrases show up in the guided search. Use what you find in the guided search to expand the keywords and phrases you are searching. Think of different ways to ask the same thing. Spend some time doing this. I know it’s tedious work but go into this exercise with curiosity and I promise you will come out with so much insight into your audience and how they are using Pinterest to search for topics you talk about.


Once you have a list for each topic, take the extra step to think of all the different blog topics, digital downloads, products, and video content you could create based on what you found during your research. And know that bank you just created is what you can refer back to over and over again, using the phrases you found when you create your pins. That’s how you create pins that are found in search results.

Now that you know what keywords are and you have created a keyword bank for yourself, it’s time for the next important point. You have to know where to use those keywords and phrases so Pinterest can index your pins properly and so your audience knows the pins, your content, is for them.


Are you wanting more hands on training and support with keywords and creating your Pinterest pins? That’s what the Hand In Hand Pinning Membership is for! Inside the membership you get access to step-by-step in-depth courses and training videos to help you find the perfect keywords for your business plus 1:1 coaching and training sessions with me. I will help you build out your keyword bank and create scroll-stopping pins so you can be successful on Pinterest and not experience overwhelm and overload trying to learn everything on your own.

Hi beautiful. Are you are looking for Pinterest training, 1:1 coaching, Canva templates, cheatsheets, how-tos, and online courses that are created with you in mind that will help you build, grow, and scale your online soul led business + the love and support of other female soloreneurs? Then check out the Hand In Hand Pinning membership. This is where you get access to the foundational course Pinterest 101: Deep Dive plus From Blog to Pinterest: The Pinning Process where I walk you through my exact steps I use for my business as well as my clients’. There’s so much more goodness inside, too! Click the button to learn more!

For more  training on how to do this, grab my FREE Pinterest Starter Guide and Checklist

5 places you need to use Pinterest keywords

5 places to use Pinterest keywords


Make sure any images you use on your pins are relevant to the topic you are talking about or to your business or product. Pinterest reads what it sees in the image and is able to tag your pin based on what it finds. That means if you are using images with people, objects, or scenes make sure it’s relevant to your content and your audience. Images create an experience and Pinterest reads what’s going on in the image and tags your pins accordingly.


Think of this as a blog title. A blog title needs to be keyword optimized for SEO, the same goes for Pin Title and Pinterest keywords. You can also add topic keywords and a call to action. Experiment here and see what works. Give it 3 months of creating pin titles a couple different ways then look back and see what’s working best.


The text overlay on the pin is a combination of Pinterest SEO, design, resonance, and call to action. This means that if you want your pins to be seen by a wider audience, you need to include powerful keywords in the text overlay of your images. By doing this, you can make sure that when potential customers search for their specific needs or interests on Pinterest, they will come across your content. It’s on the pin that you want to add a keyword phrase from your keyword bank you created. The best pins are ones that create a feeling, a desire, or resonate with the pinner.


Use this space to your full advantage. For standard pin descriptions, use a couple of sentences that have great keywords and are conversational. For pin descriptions for idea pins, you have a massive amount of space at your disposal. Think of it as a mini-blog section. Use Pinterest keywords, resonate with your audience, use lists, call to action, and at the bottom include a little keyword bank (hint: check out my idea pin to see what I am talking about)


When you can always make sure you change the file name before you upload the image to Pinterest. The random letters and numbers or the generic file name assigned to the saved image is not SEO friendly. You want to make sure you do this for any images you upload to your website as well, not just for Pinterest. If you haven’t been doing this in the past for pins created on Pinterest, don’t worry about the ones already published, just do better moving forward. For images you’ve uploaded onto your website, those can be corrected pretty easily and I do recommend taking the time to do that.
Pinterest is a great platform for you to build brand awareness, create a following, and drive organic traffic to your website. It’s an evergreen platform. All you have to do is create relevant content that your audience is already searching for and market it using pins with keywords you found during your keyword research. With strong pillars in place, you can easily increase your visibility on Pinterest. Just remember to tailor your keywords to ensure they are specific enough that they accurately represent the content you are sharing. And don’t be afraid to experiment with different combinations or phrases in order to find the ones that resonate with your audience.

with gratitude,

Britni Wige

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