Are you looking to optimize your Pinterest presence? The #1 way to do that is by making sure you are using the right Pinterest keywords. There are five essential places you have to use keywords in order to maximize your Pinterest strategy. By the end of this blog post, you will be creating pins you know are reaching the right people and circulating faster and faster, working that evergreen magic. Let’s get started!
Keywords are essential when creating your pins. Not only can Pinterest read the text you use on your pins and that’s how it shows up in search results, but the person searching for what you have is scanning all the hundreds of pins, looking for the words they typed into the search bar because that’s what they are looking for.
Pinterest is an incredibly powerful tool and has the ability to help you reach thousands of people with one simple pin. Make sure yours stands out by including the right keywords and optimizing its design for maximum visibility.
What are Pinterest Keywords
First off, let’s make sure you understand what Pinterest keywords are and how to find them for your business and the content you are creating. Pinterest keywords are phrases the Pinterest user types into the search bar to find what they are looking for. Think of when you use Google or Youtube. You enter in a phrase or question and scroll through the search results, reading the title of the posts or videos to see which one resonates most with you then click on it to read or see more.
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The kicker is you need to make sure the keywords are showing up in the Pinterest guided search bar or in the search results. You always want to do the legwork before you create pins. I coach my clients to create a keyword bank so they don’t have to do keyword research every single time they create new pins.
Pinterest gives you several ways to do keyword research on the platform. No need to purchase fancy 3rd party apps to find keywords when you are just starting out. Start with what’s freely available to you using the actual platform you are creating content for. By doing the keyword research on Pinterest you are also learning the ins and outs of the platform and getting super familiar with how it works. Knowing how Pinterest works will help you get better at using Pinterest to market your business.
Create Your Keyword Bank
Once you have a list for each topic, take the extra step to think of all the different blog topics, digital downloads, products, and video content you could create based on what you found during your research. And know that bank you just created is what you can refer back to over and over again, using the phrases you found when you create your pins. That’s how you create pins that are found in search results.
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For more training on how to do this, grab my FREE Pinterest Starter Guide and Checklist
5 places to use Pinterest keywords
1. THE IMAGE
2. THE PIN TITLE
3. THE PIN TEXT OVERLAY
4. THE PIN COPY/PIN DESCRIPTION/NOTES SECTION
5. THE FILE NAME OF THE IMAGE