What Are Idea Pins
How To Use Idea Pins For Business Marketing
Time to get creative.
Ideas for Idea Pins
Here are 11 different ways to use Idea Pins to build brand awareness, grow your following, and engage your audience:
- Quick Tips
- Quick Lesson
- Product Review
- How-to Tutorial
- Show a Product Used In Real Life
- Behind the Scenes
- Before & After
- Sneak Peek
- Top # of….
- Step-by-Step Instructions
- Best Way/Thing/Place
What makes Idea Pins different from IG Stories and Reels?
4 Reasons Why You Should Use Idea Pins
You’re also able to track your pins and get some pretty good analytics on them. Plus a business account allows you to be eligible for things like the Verified Merchant program, product shop pages, and catalogs, plus the super helpful Pinterest Business Community.
2. Easy to Create
3. Build Your Audience
4. Ups Your Content Marketing Game
The plus side to Pinterest and other social media platforms
So now when you plan out your content, add Pinterest to your content calendar and see how it all works together. Create the same content for each platform but present it a little differently depending on which platform you are on. But don’t forget you have to stay relevant.
Stay relevant when creating content (on Pinterest and when blogging)
Tips to create Idea Pins
The dimensions are 1800 x 1920 px
I highly recommend using video for at least half of your Idea pins. Pinterest users love to see YOU, the creator.
When using video, include the text overlay and make it super easy to read and use keywords.
Make sure you use keywords for the pin title
Pick the best, more relevant board for it to go on.
Pick up to 10 tags (categories) that fit your pin topic and business
Don’t forget to add text to the Notes section, unless you are creating a pin for a recipe or a DIY. The notes section is a huge amount of real estate for your audience to learn more from you, connect with you more, and for you to use really, really good keywords.
Add a great Call to Action (CTA)
Start creating Idea Pins
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Ok! Now that you know all the reasons why Pinterest Idea pins are really a great way to market your business using Pinterest it’s time to get to work!