What is Pinterest and how does it work?
Setting up a business account on Pinterest
Here’s a quick rundown on how to get started:
1. Create a business account
2. Optimize your profile
3. Find your keywords
4. Create boards and board descriptions
5. Add pins
6. Follow others
7. Create & publish your own pins
Looking for some more in-depth instructions on how to get set up on Pinterest?
Grab my free Pinterest Starter Guide!
Pinterest for Beginners Checklist
Measuring the results of your Pinterest activity
Know Your Marketing Goals
BIG TIP: Pinterest is a long game. It takes at least 3 months of consistency and using Pinterest best practices before you start seeing some good results. For brand new business accounts, it’s usually more like 6-9 months. Don’t give up or think Pinterest isn’t working for you. Pinterest is a search engine. Everything is evergreen which means the pins you create now will be out there working for you for years to come. The work you put in now will come to fruition down the road so think about that when you create your Pinterest strategy and lay out your expectations. Think long-term. You always want to be at least 45 days ahead of the trend. Pinning content when that topic is at its peak isn’t the best strategy. That pin will do great the next time that trend comes around though!
THREE game-changing tips for Pinterest success:
1.) Keywords are everything. Know them and use them all the time.
2.) Stay relevant. Always know what your audience is currently searching for and create content around that. If they aren’t searching for it, they won’t find your content
3.) Be consistent. Stay the course, whatever that might be. You can’t go hard one month and then take 2 months off. Find a pinning schedule that works for you and then commit to it. Stay accountable and watch Pinterest help you achieve your goals plus so much more.
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