Kick your pins into high gear by following these helpful tips
7 Tips to Give Your Pins a Boost on Pinterest
- Make sure you have a Pinterest business account
- Optimize your account for the best chance of showing up in search results and attracting your ideal audience
- Know what you want, what your goals are, have a Pinterest marketing strategy in place, and follow through
- Create idea pins and standard pins
- Be consistent
- Stay relevant
- Use video in your idea pins
Here are 6 additional ways to give your pins and Pinterest profile a massive boost
Here’s 6 additional tips for you to apply to your Pinterest marketing so you can really start to gain some traction with the content you publish to Pinterest and onto your website. These are the exact techniques I help my clients master as they use Pinterest for business. They work! I’ve seen businesses in all different industries flourish on Pinterest. I know you can!
Businesses within the spiritual and alternative healing is huge on Pinterest. It’s the place to be for those who want to build authentically and organically. It’s where you can build your business your way instead of competing and comparing. It’s an introvert’s playground, the place where those come to escape the noise and find some peace. It’s where people find inspiration, motivation, grow, learn, and shop. And there’s more than enough to go around. Just apply these tips and watch Pinterest help you achieve all of your business goals plus so much more!
Experiment with different images and pin designs to find what works best for you and your ideal audience
The easiest way to stay consistent on Pinterest is to create pin templates and reuse the designs over and over again for all the different web pages and blog posts you are using Pinterest to promote. I am a huge fan of Canva for all things marketing for my business. I create a 1000×1500 px design and from there I create at least 10 pages within that one design. These are the pin design templates I use for my standard pins. I create a minimum of 10 standard pins per blog post and I schedule them using the Pinterest native scheduler.
Pins with the same destination link need to be spaced out at least 7 days apart to be considered fresh links by Pinterest. I love to batch work my pins and then save them to my desktop in folders for each month of the year that way they are ready for me to schedule to Pinterest when needed. By creating at least 10 standard pins per blog post I end up having quite a stockpile months down the road. I work a lot a couple of times a month and then have the rest of the time for my coaching clients, to help my members in my Hand In Hand Pinning Membership, and to live my life instead of constantly being on social media and Pinterest.
Stick with the same pin designs for 3 months then check your analytics and see where things are at. You want to see how things are working for your audience and compare the impressions with the actual conversion, like clicks and saves. See if you can find things that are similar, like topics, keywords, and pin design. Even go so far as to see if the pin title design is similar. The ones you find are similar is what you want to do more of. This is your audience’s way of telling you what they like and what they are resonating with.
Stay consistent but be strategic and pin with intention
When I say stay consistent, I mean find a pinning schedule that works for you based on your business goals and stick with it. Stay accountable and Pinterest will help you reach those goals. It doesn’t mean you need to be creating a billion pins and be on the platform all day long. And definitely don’t be repinning pins. If you don’t know what that means, that’s a good thing. It’s a very outdated practice that unfortunately, I have clients who come to me saying they were told to repin to all these different boards.
Pinterest has told us over and over again, fresh pins and fresh URLs. Batch work your pins, use the Pinterest scheduler, and create idea pins a couple of times a week while making sure your content is relevant and based on stuff your audience is searching for and you will do great! I am a big believer in building a business with intention and that flows into my marketing plan, too. When you are intentional with the content you put out on Pinterest, you will succeed. Pinterest favors quality over quantity and intentional business building and high quality go hand in hand.
Don’t forget to share on other platforms and with your community
Places to share your Pinterest pins
2) Your Facebook Group – Sharing applicable and helpful idea pins to your Facebook group can really help drive traffic and increase your followers on Pinterest. This is another added bonus that those in your Facebook group get plus they have the opportunity to leave comments where they can ask additional questions and you can give them that one-to-one interaction reinforcing the reason why it is a good idea for them to be in your group.
Pin your best content
Use lots of beautiful images
My all-time favorite place to find images is Inspired Stock Shop, though.
It’s a paid subscription that is oh so worth it, especially for us spiritual entrepreneurs. It’s a massive collection of beautiful images that are centered around all things woo. This is the perfect place for anyone in the health and wellness space, mindfulness, energy medicine, yoga, self-care, solopreneur, and all things feminine power. There are images, templates, and even courses to help you build your business using images and tools that resonate with your soul.
Let’s see what you got!