How to Get Noticed on Pinterest When Starting Out

Here are 7 incredibly helpful tips to help you boost your new Pinterest business account and start getting traffic to your profile and website sooner rather than later. Do remember Pinterest is a long game. It’s a search engine which means the platform needs time to index your pins and get them out there circulating.

The goal is for your pins to show up in the search results under many different search term and keyword variations. The only way to make sure that happens is to follow Pinterest best practices, keep feeding the platform new pins, and have patience. You cannot be an overnight success on Pinterest. It’s not built that way. It’s also impossible to make it big within 3 months unless you have a large following from other platforms that you have tapped into and brought them over to your Pinterest account. The success usually comes after 6 months of steady and consistent pinning using Pinterest best practices. 

Here’s 6 additional tips for you to apply to your Pinterest marketing so you can really start to gain some traction with the content you publish to Pinterest and onto your website. These are the exact techniques I help my clients master as they use Pinterest for business. They work! I’ve seen businesses in all different industries flourish on Pinterest. I know you can!

Businesses within the spiritual and alternative healing is huge on Pinterest. It’s the place to be for those who want to build authentically and organically. It’s where you can build your business your way instead of competing and comparing. It’s an introvert’s playground, the place where those come to escape the noise and find some peace. It’s where people find inspiration, motivation, grow, learn, and shop. And there’s more than enough to go around. Just apply these tips and watch Pinterest help you achieve all of your business goals plus so much more!

The easiest way to stay consistent on Pinterest is to create pin templates and reuse the designs over and over again for all the different web pages and blog posts you are using Pinterest to promote. I am a huge fan of Canva for all things marketing for my business. I create a 1000×1500 px design and from there I create at least 10 pages within that one design. These are the pin design templates I use for my standard pins. I create a minimum of 10 standard pins per blog post and I schedule them using the Pinterest native scheduler.

Pins with the same destination link need to be spaced out at least 7 days apart to be considered fresh links by Pinterest. I love to batch work my pins and then save them to my desktop in folders for each month of the year that way they are ready for me to schedule to Pinterest when needed. By creating at least 10 standard pins per blog post I end up having quite a stockpile months down the road. I work a lot a couple of times a month and then have the rest of the time for my coaching clients, to help my members in my Hand In Hand Pinning Membership, and to live my life instead of constantly being on social media and Pinterest.

Stick with the same pin designs for 3 months then check your analytics and see where things are at. You want to see how things are working for your audience and compare the impressions with the actual conversion, like clicks and saves. See if you can find things that are similar, like topics, keywords, and pin design. Even go so far as to see if the pin title design is similar. The ones you find are similar is what you want to do more of. This is your audience’s way of telling you what they like and what they are resonating with.

You can share your idea pins on other platforms. In fact, I encourage you to let your followers know what you are doing on Pinterest. It’s true you can create one piece of content and spread that out over all the different social media channels and search engines but you will still need to tweak it to fit that particular audience. There’s a good chance your fans on Facebook are also on Pinterest but they are in a different mindset when they are on Facebook vs when they log into Pinterest. Always meet people where they are at.

1) Your email list – Doing a weekly roundup of the idea pins you are sharing on Pinterest is a great opportunity to touch base and connect with your email list. This is also the time you can give them some added support and additional love on the topic of the blog post you wrote for that week and then link your blog post in your email. Chances are you’re Idea Pins you created for that week are on the same topic of your blog post and when you give them bonus coaching or support they really feel like they’re in your inner circle.

2) Your Facebook Group – Sharing applicable and helpful idea pins to your Facebook group can really help drive traffic and increase your followers on Pinterest. This is another added bonus that those in your Facebook group get plus they have the opportunity to leave comments where they can ask additional questions and you can give them that one-to-one interaction reinforcing the reason why it is a good idea for them to be in your group.

“What? My best content? Why would I want to give that away for free?”

I get asked this question a lot by new clients. Society tells us we have to keep our good stuff for the paying clients and not show our competitors what we doing and teaching. I’m a big believer in changing the narrative and looking at others within our industry in a different light. Your product and services aren’t what draws someone in and gets them to buy from you. It’s you they buy from. They enjoy your energy and resonate with your soul, and that my friend, is one of a kind. When it comes to Pinterest, and I would venture to say all other kinds of marketing if you are building a heart-centered business, it means showing up and giving bite-sized information so your audience can apply it to their life or business right away and see results. You are building trust with them and they will seek you out the more you give. You aren’t giving it all away. You are being of service, showing your audience what you have to offer and guiding them. Then when you do sell them your big package, your coaching program, or your membership they will eagerly purchase it even if it contains a lot of what you have already put out there because it’s all in one spot now. They can take it all in at their own pace instead of finding it and consuming the information here and there. Plus, they now have access to you, which is what they are really paying for.

Pinterest is a search engine. They will find you when they search for something and your content appears in the search results. Or they come across your content in their home feed but those pins could be months, even years old. Yes, they are getting your content but very delayed and in small doses. When you create super fans they want it all at once, at their fingertips so they can learn from you when they want to and when they need it the most. So don’t worry about giving it all away. You are looking for those who want so much more than just small doses of you. That’s your ideal audience. It’s a zoomed-in, hyper-focused group of people and from there you grow bigger and influence more but you have to give before you get there. Live in abundance, be of service, and the Universe will reward you.

I would love to see what you create! Feel free to leave a comment below with a link to your idea pin and get some feedback from me!