Pinterest is a great site for entrepreneurs and businesses of all sizes to promote their products and services. However, when you are just starting out it can be difficult to get your pins noticed. Here are some tips on how to use Pinterest for beginners to help you get started.

Kick your pins into high gear by following these helpful tips

Here are 7 incredibly helpful tips to help you boost your new Pinterest business account and start getting traffic to your profile and website sooner rather than later. Do remember Pinterest is a long game. It’s a search engine which means the platform needs time to index your pins and get them out there circulating.
The goal is for your pins to show up in the search results under many different search term and keyword variations. The only way to make sure that happens is to follow Pinterest best practices, keep feeding the platform new pins, and have patience. You cannot be an overnight success on Pinterest. It’s not built that way. It’s also impossible to make it big within 3 months unless you have a large following from other platforms that you have tapped into and brought them over to your Pinterest account. The success usually comes after 6 months of steady and consistent pinning using Pinterest best practices. 
How to get noticed on Pinterest when you are just starting out

7 Tips to Give Your Pins a Boost on Pinterest

  1. Make sure you have a Pinterest business account
  2. Optimize your account for the best chance of showing up in search results and attracting your ideal audience
  3. Know what you want, what your goals are,  have a Pinterest marketing strategy in place, and follow through
  4. Create idea pins and standard pins
  5. Be consistent
  6. Stay relevant
  7. Use video in your idea pins
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Here are 6 additional ways to give your pins and Pinterest profile a massive boost

Here’s 6 additional tips for you to apply to your Pinterest marketing so you can really start to gain some traction with the content you publish to Pinterest and onto your website. These are the exact techniques I help my clients master as they use Pinterest for business. They work! I’ve seen businesses in all different industries flourish on Pinterest. I know you can!

Businesses within the spiritual and alternative healing is huge on Pinterest. It’s the place to be for those who want to build authentically and organically. It’s where you can build your business your way instead of competing and comparing. It’s an introvert’s playground, the place where those come to escape the noise and find some peace. It’s where people find inspiration, motivation, grow, learn, and shop. And there’s more than enough to go around. Just apply these tips and watch Pinterest help you achieve all of your business goals plus so much more!

6 ways to massively books your Pinterest profile

Experiment with different images and pin designs to find what works best for you and your ideal audience

The easiest way to stay consistent on Pinterest is to create pin templates and reuse the designs over and over again for all the different web pages and blog posts you are using Pinterest to promote. I am a huge fan of Canva for all things marketing for my business. I create a 1000×1500 px design and from there I create at least 10 pages within that one design. These are the pin design templates I use for my standard pins. I create a minimum of 10 standard pins per blog post and I schedule them using the Pinterest native scheduler.

Pins with the same destination link need to be spaced out at least 7 days apart to be considered fresh links by Pinterest. I love to batch work my pins and then save them to my desktop in folders for each month of the year that way they are ready for me to schedule to Pinterest when needed. By creating at least 10 standard pins per blog post I end up having quite a stockpile months down the road. I work a lot a couple of times a month and then have the rest of the time for my coaching clients, to help my members in my Hand In Hand Pinning Membership, and to live my life instead of constantly being on social media and Pinterest.

Stick with the same pin designs for 3 months then check your analytics and see where things are at. You want to see how things are working for your audience and compare the impressions with the actual conversion, like clicks and saves. See if you can find things that are similar, like topics, keywords, and pin design. Even go so far as to see if the pin title design is similar. The ones you find are similar is what you want to do more of. This is your audience’s way of telling you what they like and what they are resonating with.

Then do it for the flipside and compare the pins that aren’t doing so great like high impressions but no conversion. What’s similar? Are they the same pin designs, do they use similar images or keywords? You have to know what’s working and what’s not working so you can move forward and give your audience more of what they like.

Stay consistent but be strategic and pin with intention

When I say stay consistent, I mean find a pinning schedule that works for you based on your business goals and stick with it. Stay accountable and Pinterest will help you reach those goals. It doesn’t mean you need to be creating a billion pins and be on the platform all day long. And definitely don’t be repinning pins. If you don’t know what that means, that’s a good thing. It’s a very outdated practice that unfortunately, I have clients who come to me saying they were told to repin to all these different boards.

Pinterest has told us over and over again, fresh pins and fresh URLs. Batch work your pins, use the Pinterest scheduler, and create idea pins a couple of times a week while making sure your content is relevant and based on stuff your audience is searching for and you will do great! I am a big believer in building a business with intention and that flows into my marketing plan, too. When you are intentional with the content you put out on Pinterest, you will succeed. Pinterest favors quality over quantity and intentional business building and high quality go hand in hand.

Don’t forget to share on other platforms and with your community

You can share your idea pins on other platforms. In fact, I encourage you to let your followers know what you are doing on Pinterest. It’s true you can create one piece of content and spread that out over all the different social media channels and search engines but you will still need to tweak it to fit that particular audience. There’s a good chance your fans on Facebook are also on Pinterest but they are in a different mindset when they are on Facebook vs when they log into Pinterest. Always meet people where they are at.
5 places to share your Pinterest pins to get more followers

Places to share your Pinterest pins

1) Your email list – Doing a weekly roundup of the idea pins you are sharing on Pinterest is a great opportunity to touch base and connect with your email list. This is also the time you can give them some added support and additional love on the topic of the blog post you wrote for that week and then link your blog post in your email. Chances are you’re Idea Pins you created for that week are on the same topic of your blog post and when you give them bonus coaching or support they really feel like they’re in your inner circle.

2) Your Facebook Group – Sharing applicable and helpful idea pins to your Facebook group can really help drive traffic and increase your followers on Pinterest. This is another added bonus that those in your Facebook group get plus they have the opportunity to leave comments where they can ask additional questions and you can give them that one-to-one interaction reinforcing the reason why it is a good idea for them to be in your group.

3) Facebook and Instagram
Yes, you can take the same content that you created for Pinterest and share it on these other platforms however you want to make sure that it’s repurposing for that platform and for that audience. You don’t want to simply take the same exact idea pin and upload it as an Instagram reel without making sure the content and your words make sense for your Instagram and Facebook audience. For instance, in your Pinterest idea pin if you are talking about something specific to Pinterest or telling them to use a feature that’s only on Pinterest, it doesn’t make sense to then share that exact thing over on another platform because you’ll leave your audience wondering where this other feature is that’s not available to them and they wonder why you’re talking to your Pinterest audience and not them. There’s a disconnect there and your audience will start to pick up on it and realize there’s a lack of authenticity and understanding of the different platforms.
4) Linkedin
Yep, you can share your Pinterest content over on Linkedin. Again you want to make sure that the content you’re sharing that you created for Pinterest is also a similar audience over on your LinkedIn page but you can definitely re-purpose and grow over there.
5) TikTok
I will be the first to admit that I am not a TikTok Expert, my realm is Pinterest and content marketing using Pinterest as a top of a funnel. I know there are tons and tons Of TikTok videos re-purposed onto Pinterest. I have several clients that send me their TikTok videos for me to create idea pins with. There are some things you need to make sure you do if you were going to take your already created TikTok videos and put them on Pinterest. The first thing you need to do is make sure you remove that TikTok watermark. The next thing you need to do which is very similar to what I say about sharing your idea pins on other platforms is you need to make sure your video from TikTok to Pinterest is addressing your Pinterest audience. In other words, keep it platform neutral and you can repurpose without recreating it.
You now have 5 different platforms you can repurpose your content to or from to build your following, increase your views, and drive the conversion. The biggest takeaway is to make sure you are creating content that resonates with that particular audience and their mindset on that platform. You can absolutely take one piece of continent, idea, or training and spread it out across all the other platforms just make sure you are intentional with your sharing and conscious of the words you use.
PRO TIP: Make sure you have a follow me button or link on other platforms so that others know you are on Pinterest and to follow you there. Create an email signature that includes your Pinterest link.

Pin your best content

“What? My best content? Why would I want to give that away for free?”
I get asked this question a lot by new clients. Society tells us we have to keep our good stuff for the paying clients and not show our competitors what we doing and teaching. I’m a big believer in changing the narrative and looking at others within our industry in a different light. Your product and services aren’t what draws someone in and gets them to buy from you. It’s you they buy from. They enjoy your energy and resonate with your soul, and that my friend, is one of a kind. When it comes to Pinterest, and I would venture to say all other kinds of marketing if you are building a heart-centered business, it means showing up and giving bite-sized information so your audience can apply it to their life or business right away and see results. You are building trust with them and they will seek you out the more you give. You aren’t giving it all away. You are being of service, showing your audience what you have to offer and guiding them. Then when you do sell them your big package, your coaching program, or your membership they will eagerly purchase it even if it contains a lot of what you have already put out there because it’s all in one spot now. They can take it all in at their own pace instead of finding it and consuming the information here and there. Plus, they now have access to you, which is what they are really paying for.
Pinterest is a search engine. They will find you when they search for something and your content appears in the search results. Or they come across your content in their home feed but those pins could be months, even years old. Yes, they are getting your content but very delayed and in small doses. When you create super fans they want it all at once, at their fingertips so they can learn from you when they want to and when they need it the most. So don’t worry about giving it all away. You are looking for those who want so much more than just small doses of you. That’s your ideal audience. It’s a zoomed-in, hyper-focused group of people and from there you grow bigger and influence more but you have to give before you get there. Live in abundance, be of service, and the Universe will reward you.
Top 7 Best Website for images for spiritual businesses

Use lots of beautiful images

Pinterest is an inspirational image-based search engine. The whole point behind Pinterest is images so make sure you are using high-quality images that resonate with your business and your audience. There are lots of places to find royalty-free images. These are images that you are allowed to use for your business. Intellectual property is a very real thing. You absolutely need to make sure you are allowed to use someone else’s images for your own purpose, especially for business.
My favorite place to find free images is within Canva. They partnered up with the top stock photo companies and they are safe to use for your business.
Other places I recommend for royalty-free images:
This is my affiliate link. I am not an affiliate for much, only that which I truly love and can say without a shadow of a doubt it’s the best and I use it fully and completely in my life. If you click on the link and sign up, join, or purchase, I earn a referral bonus at no additional cost to you. It’s just their way of saying thank you to me.

My all-time favorite place to find images is Inspired Stock Shop, though.

It’s a paid subscription that is oh so worth it, especially for us spiritual entrepreneurs. It’s a massive collection of beautiful images that are centered around all things woo. This is the perfect place for anyone in the health and wellness space, mindfulness, energy medicine, yoga, self-care, solopreneur, and all things feminine power. There are images, templates, and even courses to help you build your business using images and tools that resonate with your soul.

Let’s see what you got!

Give these tips a try and see where they take you. I would love to see what you are up to and what you pin to Pinterest. Make sure you follow me so I can follow you back and see your content in my home feed. And leave me a comment below! Share your latest idea pin with me! I know you are going to do amazing things. Your audience is waiting for you.
Step into your brilliance, my friend.
I would love to see what you create! Feel free to leave a comment below with a link to your idea pin and get some feedback from me!
with gratitude,
Britni Wige

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