Your pins need to stand out, speak to your audience, and resonate with them in such a way that they can’t help but click on them to see more. Below are 8 essential steps to creating Pinterest pins that make it super easy for you to create and a no-brainer for your audience to stop the scroll to see more.
Note: This post contains affiliate links. I am not an affiliate for many companies and only for ones I use and couldn’t do this business thing without. Should you join or purchase using my link I might receive a referral bonus at no extra cost to you.
8 STEPS to Pinterest pins that convert to followers, clicks, and leads that resonate with you and your business
1. Make sure your pin design is the right size
Standard pins are 1000px by 1500px and Idea pins are 1080px by 1920px. This is super important. If your pins aren’t the right size they won’t fit properly in the search results and the image will get cut off.
2. Work from a template
I use Canva to create all of my marketing and business material for my business and for my full management clients. Canva has so many templates to use (even more if you upgrade from free to Pro).
If you want tried and true pin templates I personally create and use with great success, check out the Hand In Hand Pinning Membership. New templates are available every month to help move you out of creative block or overload, taking the guesswork out and allowing you to create with confidence.
Hi beautiful. Are you are looking for Pinterest training, 1:1 coaching, Canva templates, cheatsheets, how-tos, and online courses that are created with you in mind that will help you build, grow, and scale your online soul led business + the love and support of other female soloreneurs? Then check out the Hand In Hand Pinning membership. This is where you get access to the foundational course Pinterest 101: Deep Dive plus From Blog to Pinterest: The Pinning Process where I walk you through my exact steps I use for my business as well as my clients’. There’s so much more goodness inside, too! Click the button to learn more!
For more training on how to do this, grab my FREE Pinterest Starter Guide and Checklist
3. Use Pinterest Keywords on your pin (text overlay), in the pin title, and in the pin description
This is how your pins are found in the search results. It’s vital you use keywords. I teach my clients and the women inside the Hand In Hand Pinning membership how to create a keyword bank. This is a priceless list of keywords and phrases you know are being used on Pinterest because you did the necessary research to find them.
To quickly get started on your own keyword bank, simply list out your Pinterest board titles then head to the Pinterest search bar and type it in. Then write down all the guided search result phrases that show up that are relevant to the content you are creating for that board. Once you have got the initial keywords and phrases written down you expand on the topic and search using different terms and phrases. Each of these is considered your keywords for that particular board. You want a list of 15-20 keywords per board and each one of those can be expanded on to gain even more keywords.
When you are creating pins you want to use a keyword or phrase from the list. That’s how your pin will show up in search results because you used a keyword on the pin that’s also being used in the search bar.
I highly recommend checking out my Pinterest profile to see how I use keywords on my Idea pins and my standard pins. You can also check out others within your industry to get some inspiration.
And if you want an even deeper dive into keywords, check out the Hand In Hand Pinning membership.
4. Connect with your one person, your ideal client, your avatar
Pinterest users are there for themselves, they aren’t there to live vicariously through you or to browse through images and videos of others’ lives, and they aren’t there to socialize or connect with others. They are there for just them and the question or idea they have in mind.
It’s your job to connect with them on an individual level, for you to see them, know them, and resonate with them. So when you are creating pins, do it with one person in mind. When you add text to the pin, when you type out the pin title, and the pin description, talk to that one person.
5. Use your brand colors and fonts
The way you create cohesiveness and brand recognition while using different templates is by using your brand colors, fonts, and overall feel of your business.
When using text on the pin, use no more than 3 different colors and fonts. Choose your most stand-out font color to highlight words you want to emphasize and use script fonts with caution. There are some super beautiful script fonts out there but if they are hard to read, your pin will get skimmed over and Pinterest will have a hard time indexing the pins because, it too, reads the text on the pins to categorizes them accordingly.
I like to stick with the handwriting fonts but even then, use them with caution.
6. Use high-quality beautiful images and video
Pinterest being a visual platform, you need to make sure your images and video are on par. For free images, Canva is great. If you upgrade to Pro (so very worth the tiny investment) you get access to millions more.
My absolute favorite website to get images for my business is Inspired Stock Shop. It’s a membership where you get access to stunning images geared towards spiritual and wellness businesses, perfect for life coaches and those with wellness, mindfulness, metaphysical, and holistic-based businesses.
7. Use different shapes and elements to make text stand out
This is a major bonus to using Canva to create your pins. The amount of design elements to choose from is mind-blowing and so much fun.
I love to use shapes behind keywords, brush strokes are a particular favorite of mine, and I change the color to match a brand color that makes the keyword pop.
Another tip is to use a square shape and extend it out to cover the entire design then change the color to a dark or light and use the transparency option to help the text come through then send the shape to the back, bringing the font and design elements to the front. (If I lost you there, no worries. Check out the video below where I walk you through in a short Canva training)
8. Use video for Idea pins
Pinterest users love videos. They love seeing your face and they love moving text and images. So when you create idea pins, make sure you are adding moving text, animated graphics or images, and create some with you on the camera.
I will be the first to tell you I do not create all personal video idea pins. I add them in 1) when I am feeling up to it and 2) when it makes sense for the content I am putting out there (mainly #1 though)
This is your business, your marketing plan, and your strategy. Do what feels good to you. Push yourself a bit out of your comfort zone and stay authentic to who you are.
PRO TIP: When creating standard pins for the same blog post or web page, make sure you use different images on each pin and use many different templates/pin designs. You want to make sure the pins are very different from each other. You can use the same template but the content must be different otherwise Pinterest might see the pins as spam and you don’t want that.
Making mind-blowing pins for your business doesn’t have to be overwhelming. With these 8 tips, you can create stunning and successful pins that will draw attention and increase engagement on your content. Plus draw in your ideal audience, gaining followers that resonate with your brand, and leads that turn into clients. Get creative, stay consistent, and most importantly, have fun creating pins!
with gratitude,
Britni Wige
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