10 tips on how you can quickly improve your Pinterest strategy
1. Make sure your Pinterest account is optimized so you show up in search results
For more training on how to do this, grab my FREE Pinterest Starter Guide and Checklist
2. Create both idea pins and standard pins on a weekly basis
When it comes to standard pins, know they are not getting the traction idea pins get right off the bat but they are still so important. This is where high-quality images and excellent keywords are a must. I highly recommend checking out other profiles within your industry to see what they are doing, get inspired, and make it your own. Do not copy someone else. Simply gain inspiration and get the wheels turning so you can create pins for your own business. Plan to create at least 10 per blog post and page on your website and spread the pins out so you aren’t posting the same link back to back. More on best practices are below.
3. Make sure you are using current Pinterest best practices
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Use high-quality, vertical images that will stand out in people’s feeds. Think colorful images or backgrounds, different ways you can add text, and use text of different fonts and sizes. If you would like access to the Canva templates that I use for my clients’ pins, check out the Hand In Hand Pinning Membership where you get free templates every month.
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The standard pin size is 1000 x 1500 pixels
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Create branded standard pins. That means making sure you are using your brand colors and playing around with how you use fonts, text size, and text color. Use images that are relevant to your brand and the experience you are wanting your audience to feel.
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Add your logo or website to every standard pin. Keep it small but noticeable and avoid the bottom of the pin since that’s where Pinterest puts profile and pin information. Adding a logo, website, or business name also acts like a watermark which makes it harder for others to steal your pins (yes, it happens, unfortunately.)
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The text overlay you add to your pin needs to be clear and concise. Use emotion, motivation, and words that invoke a feeling or response.
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Use relevant symbols or emoticons in your pin title to make it stand out. You can do this when uploading your pin using the Pinterest app and your iPhone. Clear titles with keywords are best. Make sure the pin descriptions also use keywords to help your pin get discovered in the search. You can use up to 100 characters for your title and up to 500 characters for your description.
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Always add a destination link. That’s the link your pin is attached to and where the pinner will go when they click on the pin. Make sure the web page loads properly, quickly, and is ready for traffic.
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Use the Pinterest native scheduler to easily schedule your pins to post automatically so you don’t have to be on the platform every single day. This also allows you to spread out your pins the appropriate 7-10 days or more (so they are considered fresh pins) when using the same destination link. Do not repin the same pin over and over again to different boards. That is an old practice that Pinterest has been very clear about them not wanting us to do anymore.
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The idea pin size is 1080 x 1920 pixels
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Go for video as the first slide. You can get pretty creative if you don’t want to do TikTok style or Instagram Reel-like slides. The video can be of you and is super easy to do using the Pinterest app but it can also be moving text, stock video, or different shapes and elements moving. The bottom line though, video is best for Idea Pins. They catch the person’s attention faster than static images. Don’t forget to add text overlay that’s keyworded and tells the person why they need to check out your pin. This helps with showing up on Pinterest as well as for those who watch with the sound muted.
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Use original content for Idea pins and tell a story, give a quick win, a takeaway or tip they can apply right away, or a how-to they can follow along with and do themselves after watching your pin. Give the full story too, no teasers.
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You can repurpose your content but make sure you remove any watermarks from other platforms, like TikTok, and make sure the content you are repurposing fits your Pinterest audience. If you are addressing your TikTok audience or mentioning the platform or feature on that platform and it’s not a how-to video about that platform, your Pinterest audience will get confused and feel the disconnect. It’s better to redo the content idea but make it for your Pinterest audience.
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Think of idea pins as a way for your audience to connect with you, see your personality, feel your energy, and resonate with you. You don’t have to do all of your pins as video with you on camera but some is a good idea.
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Make sure you have a call to action on your pins that clearly tell them what you want them to do. Make sure you include a title that is keyworded and a detailed pin description. This is a gold mine of space for you to really use keywords to your advantage and a great opportunity to further connect with your audience.
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Don’t include links on the pin slides. The links aren’t clickable and no one is going to remember the website address.
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Don’t include links in the pin description either. Users using the Pinterest app cannot copy and paste the link in the descriptions and mobile users account for over half your audience. Instead, put links in the comments section and tell your audience to check the comments for the link.
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Double and triple-check your work. You cannot edit the idea pin once it is published so you need to make sure everything is looking good before you hit that publish button.
4. Use good keywords in the text overlay, the pin title, and the pin description
5. Always strive to meet your audience where they are at
6. Promote your pins across your other social media channels
7. Be clear and direct on what you want your audience to do next
8. Know your numbers and don’t take them personally
The numbers to pay attention to and what they mean
9. Be ready and willing to change things up every 3 months
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Seasonal changes
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Holidays
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Big cultural events
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What could be going on in your ideal audience’s life
10. Trust the process
You can do this. Find what you do enjoy and do more of that. Be open to change, embrace uncertainty, stay curious, and trust the process.
with gratitude,
Britni Wige
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